Resources

Learning Corner

Panalysis Resources

At Panlaysis, we stay ahead of the curve with all things data and analytics. With rapid changes ongoing in the marketing and technology sector, we aim to provide resources to help you do your job as best you can, armed with the latest information. 

 Use our downloadable guides, articles and videos to access quick tips and tricks.

Downloadable Guide

Little Black Book of eCommerce Success

Our Little Black Book of eCommerce Success provides you with a road map to implementing robust processes that reduce the risk of getting things wrong and increasing the chance of getting things right.

To receive your free copy of the Little Black Book of eCommerce Success just enter your details below and we will send you a printed copy, or you can download an electronic version.

Downloadable Guide

Google Analytics Checklist

All these questions can be answered by conducting a quick and easy Google Analytics check.

At Panalysis, we use an extensive process-driven method to review a Google Analytics Implementation. This contains over 130 points to ensure you get the best quality data. Download the checklist, then connect with us if you need more advanced support to adjust your tracking

Downloadable Guide

Campaign Tracking

This guide takes you through the key points of campaign tracking for success.

It explains how Google Analytics identifies traffic, how you can (and should) set up your own custom campaigns, and provides a list of best practice tips on structuring and managing your campaign reports.

Learning Corner

Articles

Ecommerce Analytics – A 101 on getting it right

Ecommerce Analytics – A 101 on getting it right

Whether you’re starting out on the Ecommerce journey or looking to expand it’s important to ...
Reduce the bounce rate and boost the bottom line

Reduce the bounce rate and boost the bottom line

Panalysis undertook a study of over 30 websites to identify what an “average” bounce rate ...
Web Analytics Frameworks – Who Needs Them?

Web Analytics Frameworks – Who Needs Them?

We all do. Why? For starters, few of us have the time to spend performing in-depth analysis of ...
Why being statistically correct never hurt anyone…

Why being statistically correct never hurt anyone…

Businesses are now, thanks to the ease of and access to web analytics tools, using data ...
Why Most Companies Fail to Realise the Benefits of Analytics

Why Most Companies Fail to Realise the Benefits of Analytics

There are many reasons that we have seen over the years that we have been operating. Some of ...
Are Your Campaigns Profitable?

Are Your Campaigns Profitable?

With a little work you can measure revenue and sales per campaign in Google Analytics, Adobe ...
Search Marketing – “buy the rumour, sell the fact”

Search Marketing – “buy the rumour, sell the fact”

When setting up your paid search campaigns, Google Adwords and Yahoo Search Marketing both ...
How to Calculate Actual Campaign Profit

How to Calculate Actual Campaign Profit

Calculating the actual profit of your campaigns takes time, however identifying unprofitable ...
How to Calculate Gross Margin Percentage

How to Calculate Gross Margin Percentage

The Gross Margin Percentage is a key metric that you need to use along side total revenue in ...
Learning Corner

Calculators & Tools

Need help calculating the impact of your marketing? Our calculators can be used to quickly determine campaign revenue and profitability, sales and conversion targets based on your defined website goals and your customer acquisition costs.  Know and understand the true projection and financial measures for your marketing efforts. 

Campaign Profit Calculator
Revenue is great but profit is what we really care about.
Campaign Profit Calculator

Why is then that our web analytics tools only report on revenue and conversion rates?

Sales Target Calculator
Is your website providing your company with enough sales or sales leads?
Sales Target Calculator

This calculator can be used to estimate how many visitors your site needs to meet your sales targets.

Customer Acquisition Cost Calculator
Do you know how much it costs to acquire each new customer via your website?
Customer Acquisition Cost Calculator

Websites are often a significant cost to companies and yet their performance is rarely measured.

Learning Corner

Videos and Webinars

We’ve been involved in the Australian analytics community for almost two decades.  From Meetups to Webinars, conferences and guest speaking appearances, the Panalysis team bring relevance, experience and thought leadership to the analytics conversation.  Explore the hot topics captured in video and bring more science to your marketing.